Top 5 Social Apps Performance on Unified Platform in Middle East Q1 2022

Throughout the first quarter of 2022, the top social apps in the Middle East displayed significant trends in terms of downloads, revenue, and active users. Here’s a closer look at the performance of TikTok, Bigo Live - Live Streaming App, Likee - Short Video Community, Tango- Live Stream, Video Chat, and Chamet - Live Video Chat.

TikTok experienced a consistent increase in weekly revenue, starting from approximately $3M at the end of December and peaking at around $3.6M in the final week of March. Weekly downloads saw a peak of 446K in early February, with a slight decline to 385K by the end of March. Active users showed a slight fluctuation, peaking at 28.8M in late February before settling at 27.7M by the end of March.

Bigo Live - Live Streaming App also showed a positive trend in revenue, starting at $626K at the end of December and reaching $780K by the end of February, before a slight dip to $635K in late March. Downloads remained fairly stable, with a peak of 92K in early February and ending the quarter at 75K. Active users hovered around 1M throughout the quarter, with minor fluctuations.

Likee - Short Video Community saw a notable surge in revenue, beginning at $239K at the end of December and skyrocketing to $634K in the last week of March. Downloads remained steady, with a peak of 110K in mid-March, ending the quarter slightly lower at 100K. Active users saw a slight increase, peaking at 1.86M in March before a minor decline to 1.84M by the end of the quarter.

Tango- Live Stream, Video Chat had a stable revenue trend, starting at $426K in late December, peaking at $510K in late February, and closing the quarter at $419K. Downloads were consistent but showed a slight decline, ending the quarter at 24K. Active users remained relatively stable, peaking at 583K in late February and ending at 544K.

Chamet - Live Video Chat showed an increase in revenue, starting at $155K at the end of December and reaching $176K in mid-March, before ending at $168K. Downloads remained relatively low but saw a peak of 13K in late March. Active users showed a gradual increase, starting at 59K in late December and reaching 71K by the end of March.

These insights are based on data from Sensor Tower. For more in-depth analysis, visit Sensor Tower.